Amazon Affiliate Case Study
When it comes to making money with Amazon, we instantly think about creating a site filled with a ton of reviews.
But the following case study reveals that the ‘review’ idea is just one of many possible ways to promote Amazon affiliate products.
We at incomevoice love to go around and look for the easiest and simplest ways to make money.
We are all in for ‘stupid’, ‘simple’, ‘weird’, ‘quick’, ‘outside the box’ and ‘unconventional’ ways.
The site that you are about to discover is exactly that.
And when you will see it, you won’t believe that it’s making way over $21K a month with Amazon affiliate program.
This case study will be on a $21,000+ affiliate per month site ThisIsWhyIAmBroke.com.
What is ThisIsWhyIAmBroke.com?
When you will visit ThisIsWhyIAmBroke.com, you won’t even guess that this could be an affiliate website.
They publish non-popular and very weird stuff from Amazon that 90% of them will never get bought..
That’s the content that get hits and get’s people to Amazon.
We all know how well the ‘viral’ type of catchy headlines and interesting pictures get clicks.
“This Is Why I’m Broke” shares unusual stuff.
Cool products, geeky gadgets and all kind of weird stuff across multiple categories that they find around the web.
As you can see from the screenshot above, this is a ‘pinterest’ kind of style of site.
There are categories to choose from, but basically you can scroll down on one page and cool stuff will just appear endlessly.
This is why we called it a ‘one page’ site.
When we visited the website, we didn’t browse through the categories, we only checked the ‘what’s new’ stuff.
How do people get on Amazon?
No matter where you click it, either on the image or on the “Check it out” button, you will land straight on Amazon.
There’s no product reviews, plenty of texts and all that jazz.
Just one catchy image (sometimes animated) to get more attention.
An interesting description (mixed with humor for more engagement).
And a call to action button.
Is Amazon the only affiliate program they use?
In fact, Amazon counts just for 60% of their total earnings.
Which means that the site could be potentially making ~$40k/month.
We know for a fact (through this source) that “This is why I’m broke” is making over $20,000 from Amazon alone.
The site also promotes products through Ebay Partner Network, Think Geek, Firebox, Wicked Lasers, Hammacher and more.
What about traffic?
Most of the traffic comes from social media sites though people sharing their content.
When they started out, they used Reddit and Stumbleupon paid ads to kick in the traffic.
Now it’s either viral, word of mouth or direct traffic.
People like to come back more than once.
And with a catchy name, site owners make them easy to do.
They now do very little in the form of paid advertising or marketing.
Surprisingly there’s almost no traffic from Google or Bing.
Top searches are for the name and url, meaning that when someone hears about the site, they go and search on google.
What made the site so popular?
In our opinion three things:
1. Pinterest lookalike design.
Many internet users are already familiar with Pinterest and unconsciously they associate it with a ‘non commercial’ type of website.
This is where ThisIsWhyIAmBroke.com took a great advantage.
It’s safe, so to speak.
When you land on their website, there’s no way you could tell that it’s an affiliate site.
We predict that many successful affiliate websites in the future will be like this.
People are on the fence when they read reviews and see “add to cart” buttons all over the place.
But they like to click through engaging content.
2. Engaging and viral content.
Viral content websites go viral for a reason.
Catchy headlines + interesting pictures get attention and clicks like crazy.
ThisIsWhyIAmBroke.com nailed it perfectly combining entertainment with eCommerce.
3. Unique and completely opposite to what others are doing.
Instead of listing the most popular products, they did the opposite.
They post stuff that almost no affiliate want or have courage to promote them.
Just look at the content they post:
You get the idea
Now the most important question is can you replicate the success and build a similar site?
We think that yes you can.
Of course we can’t promise the same kind of numbers, but even $5k/month would be worth the try.
If we would build such a site, we would niche it down.
Basically we would go through the ThisIsWhyIAmBroke.com and see what categories are the most popular.
From what we have seen, anything related to adult got the most attention (and probably clicks).
Then we would buy some traffic to see if it has any potential.
There are a couple (niched down) competitors out there that you can check it out:
Is it worth even trying building a site like this?
Yes of course it is
If the site goes viral – you are golden.
To add 2 to 3 products a day would probably take an hour a day.
Imagine adding 2-3 reviews? That would be a lot of work.
Anyhoo, I hope you enjoyed this case study.
Don’t forget to like,tweet,g+ and leave a comment
Till next time.